It took me a long time to realize that what success means to me is not what it means to someone else. What success means for society is not necessarily what it means for me. Success. It seems like it
What Success Means (And How to Get It)
Goal Post Interview: Betsy Streeter
Today I’m excited to interview the amazing Betsy Streeter! She’s a woman of many talents and pushes boundaries of form and possibility in publishing. You might call her a creativepreneur or a writerpreneur, but both words feel like they’re just
Money, Intention, & Jello Shots
What can I say about the “book shot?” It is intended to be exactly what it sounds like – a short, bare-bones bit of fiction to read in a single sitting.You know, just like any shot – it works quickly,
The Truth About Stories (and why you need to keep writing!)
It was after the oratory competition. I was sitting down with some other finalists. The top three of us had our pictures taken. A judge came over to me. “Your topic was difficult – overdone – and for that, you
Sandy's Book Marketing Scoop
I recently sent out a survey to my writer friends about the kind of information they wanted. More than anything, they wanted to know more about marketing. That’s the big question. How does a writer get their work in front
My Promise to Readers
“Did you grow again last night?” This is a phrase I always thought was a joke as a child. Now, as a parent, I realize it is a sincere question. The answer may really be yes. It’s exciting to see
How to Create Newsletters to Serve Readers
What is the purpose of a newsletter? In this post I share newsletter importance, how to serve readers, plus some winning strategies (and pitfalls) to gaining subscribers! I’ve completely retooled my newsletter several times over. The first major retooling happened
Characters are people too! An Intro to Character Posts
Today, Coffee Talk takes us a little different direction – into the minds of fictional characters and the writers who create them. There are many ways to promote fictional work. I’ve heard many publicists say “Nonfiction is easier to promote
My Miraculously Mundane Week
Miracles do happen. The sky is partly cloudy. The air is cool. This weather does something wonderful to the air. It smells better. There’s something that happens between 50 and 60 F that feels like magic. That is a daily
Write your press release today!
Every kind of writing has a different “code.” There are tricks of form, word usage, sentence length, and punctuation. Each form has its own style – its own convention. Press releases are no different. You’d have thought I would have
