Yesterday as we drove through the mountains, I spun around to my significant other.
“Let’s play the it-would-be-really-great-if game!”
“I don’t want to. You take it really seriously,” he frowned.
“Don’t you always say that if it’s worth doing, it’s worth doing right?” I crossed my arms and he sighed.
I’m in the middle of shifting the entire framework of this site.
That’s because I’m taking this “serving my readers” very seriously.
Last week I took several business workshops and webinars and have begun implementing some of the tactics I learned. I read a number of articles. I explored resources. I sent out some polls over the weekend (Incidentally, if you want to learn something specific about compassion, empathy, intentional writing or publishing PLEASE TELL ME! I will happily write about it on the blog!). I got some feedback. This morning I have a Skype appointment with some other writers to talk future plans.
Things are humming along.
Last week I tripled my post reach. I had a lot of positive feedback about the content of my blog and my message. With such good reception, it feels like it’s time.
Now is the time to connect with more people who will resonate with my message (How can I serve someone if we’ve never met?!).
There are a few ways I intend to do that:
I’m following a strategy I learned from a webinar about using Pinterest. Honestly, I didn’t think it was a good place for me to focus, but the argument for using it is good (It functions more like a search engine for images, less like a social network and every niche IS represented.) so I’m going to try it and see what happens (As the experiment progresses, I’ll let you know how it goes.).
I’m using Google Analytics in a way I haven’t used it before. Frankly, I found its lexicon intimidating and I didn’t understand how it worked, but after a few hours and a little exploration (and some time to collect data) I have a better handle on it. Slowly I’m discovering more about my readers (Imagine that!).
The look and feel of things is going to change slightly as I mess and tweak with formats. You’ll notice my Thursday posts are switching to exclusively compassion and empathy posts. I’ve also added headings and narrative intros. I’m going to make things more usable and actionable where it’s relevant (writing craft and pubbing posts, for example).
I’m exploring Instagram because frankly, that’s where a lot of my (potential) readers hang out. It’s been an eye-opener around social media habits, and I feel a little bit like I did when I first experimented with Twitter. I’m not sure how much I’ll use it. It’s fun because I love visuals (I am classically trained!), so we’ll see how it goes. I’m not committed, but I’m not writing it off either.
The rebrand of Khloe Alwell is underway. Two. Pages. In. Yeah. Not sure how that will pan out, but it’s not my focus at this point.
I will explore guest post options and podcast interview opportunities in greater depth.
When I lay it out like that, I feel like a business woman. I didn’t really think of myself as an entrepreneur, but I am. I have been for sometime and hadn’t owned the title. I live and breathe this stuff. If I’m not writing, I’m thinking about ways to connect with readers – of serving them. It’s been a wild experience to shift my thinking this way, but it feels like I’m actually playing the game, instead of just watching with my jaw on the ground. I actually know some rules.
If you ever play Dominion, Blockus, or Scrabble with me, you know, I win. A lot.
That’s because I take it seriously.
What does taking something seriously change for you? Did you change your whole approach? Own a label? Leave a comment below!
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